Transitioning from Hobbyist to Professional: Steps to Take to Turn Your Art into a Career
Hey there, artists! If you're ready to take your artistic practice from being a hobbyist to a professional, let's explore some helpful steps to turn your art into a career. So, grab your pencil, and let’s dive in!
Define Your Artistic Goals: Start by defining your artistic goals and envisioning what you want to achieve as a professional artist. Consider the type of art you want to create, the audience you want to reach, and the impact you want to make. Setting clear goals will give you direction and serve as a roadmap for your artistic career.
Hone Your Craft: Continually work on honing your skills and expanding your knowledge. Take art classes or workshops, experiment with new techniques, and practice regularly. Embrace a growth mindset, always seeking opportunities for improvement and artistic development. Remember, the more you invest in your work, the more you'll stand out as a professional artist.
Create a Consistent Body of Work: Developing a consistent body of work is essential when transitioning to being a professional artist. Create a portfolio that showcases your best works. Ensure your artwork demonstrates a style or theme that reflects your unique artistic voice. This cohesiveness will help you establish your brand as an artist.
Research the Art Market: Take the time to research and understand the art market. Explore the trends, styles, and demands within the industry. Identify potential buyers, galleries, art fairs, or online platforms that align with your artistic goals. Understanding the market will guide your decisions and strategies as you navigate your career.
Build a Professional Network: Networking plays a significant role in turning your art into a career. Connect with fellow artists, attend art events (like our Open Studio Night!), join art communities, and engage in online platforms dedicated to art. Building relationships with other artists, art supporters, collectors, and industry professionals can open doors to opportunities, collaborations, and exposure for your work.
Create an Online Presence: Having a strong online presence is crucial for professional artists. Create a website or an online portfolio to showcase your artwork. Utilize social media platforms to share your creations, engage with your audience, and connect with potential buyers or collaborators. Embrace the power of digital marketing to expand your reach and gain visibility.
Price Your Artwork Appropriately: Pricing your artwork appropriately is essential when transitioning to a professional career. Consider factors such as materials, time invested, market demand, and your experience level. Research the pricing of similar artworks and seek advice from mentors (like us!) or professionals in the field. Finding the right balance will ensure your art is valued and help you sustain your artistic career.
Seek Opportunities and Take Risks: Be proactive in seeking opportunities to showcase your work. Apply to exhibition calls, art competitions, residencies, or art festivals. Look for opportunities to collaborate with other artists, participate in group shows, or even consider solo exhibitions. Don't be afraid to take risks and step outside your comfort zone!
Develop Business and Marketing Skills: Transitioning to a professional artist requires some business and marketing knowledge. Research basic business practices, such as managing finances, contracts, and copyrights (CARFAC can help!). Learn about marketing strategies, including branding, social media promotion, and building relationships with potential buyers or galleries. These skills will empower you to navigate the business side of your artistic career effectively.
Remember, turning your art into a career is a journey filled with dedication, perseverance, and highs and lows. Embrace the process, and happy art making!